Consumer Insight

It has often been said ‘one’s perception is one’s reality.’ The application of this adage in business is ‘a consumer’s perception of a product or service, is the customer’s reality of the product or service.’

Starting at $85

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Product Perception

Often a business owner’s perception of its products or services is quite different from that of the consumer it is trying to entice to make a purchase. This perception, if not in alignment with the consumer’s view of the business, may cause a lack of sales and cash flow necessary to operate the business. This results in the business being cash strapped and at risk of going out of business.

  • What do customers think of my business?

Questions the Burdham Group answers

Additional Marketing Solutions

Customer Identification

To increase success in business, it’s important to identify customers and where they live.

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Product Analysis

Creating or being in the mere possession of a product or service does not guarantee success in business.

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Product Promotional Analysis

Product accessibility by the customers is the most important aspect of the sales process.

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More Marketing Solutions

Product Price Analysis

A great product with an unattractive price instantly becomes a bad product.

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Product Placement Analysis

Product accessibility by the customers is the most important aspect of the sales process.

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Competitive Intelligence

Businesses are constantly seeking to gain a competitive advantage to put distance between themselves and their competitors.

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Request a Custom Quote

Have a specific question about a product? A Burdham Group Specialist will follow up with a custom quote along with a comprehensive assessment of your needs.

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